In
order to get relieved from tough competition offline, most business
people or traders want to promote their business online. In order to
promote business online, traders should have a business website. Most
traders succeeded in creating a website but often fail in building
traffic to that specific website due to lack of knowledge. Traders
must follow some guidelines to build more traffic to their website.
But the discouraging fact is that some strategies are costly. Hence
as a trader, you should have to know low cost secrets to build
traffic to your website. Here are a few secrets:
Have
a creative website:
Web users create an impact on your website within four seconds of
reviewing your site. In this short span of time you can grab the
attention of targeted audience by having a creative web design. Web
design should not be hard to navigate, messy or with plenty of
colours.
Present
unique and relevant content:
Content that you represent on your site should be unique and relevant
to your business. Content is considered as “the heart of website”.
Keyword
usage and density:
In order to make your website search engine crawler friendly, you
should make use of keyword at proper places. If your content has high
keyword density, then your website can be ranked higher in search
engine results.
Have
images:
Most readers do not show much interest in reading plain text. In
order to attract more readers you can make use of relevant images and
videos in your website.
Social
media:
Social media optimisation is one of the cost effective way to build
more traffic to your website and to get a brand name. You can promote
your business on various social networking websites like Digg,
MySpace, Flickr, Facebook and so on. A single “Hit” or “Like”
button promotes your business on those sites.
Strong
online presence:
As an online trader you should possess strong online presence. You
can have strong online presence by creating a blog to your business.
For creating a blog you might be asked to invest some initial amount.
If you run short of money you can opt for a loan to fund for blog.
While taking loan, secure the loan by taking a loan along with
payment protection insurance. PPI
claims
compensate you against uncertainties like unemployment within policy
period.
Offer
for free:
In the beginning, you can offer your services for free in order to
attract targeted audience. You can build traffic to your website by
offering free contents and reports.
Exchange
links:
You can exchange links with websites which have high page rank. But
care should be taken while exchanging links. Search engine may
penalise you for bad quality links. Hence you should have good
quality links to rank top in search engine results.
Beware:
In this digital world, to survive in tough competitions you should
have to update yourself with latest technologies. You also have to be
aware of your competitors. Keep an eye on strategies that your
competitors are following but never follow them. You can use some of
their strategies but not all to make your strategy.
Author
Bio:
The guest post was contributed by Lucy, financial guest blogger from
Manchester, UK. Find out more about her blogs @financeport.

About the Author


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